India Market Research Trip

My wife Susan and myself enjoyed an amazing trip to India in 2014.

The population of India is 1.25 Billion and the potential for a highly efficient micro pump is enormous, but so is the challenge in establishing sales.

Enjoying my day of rest with my wife at the Taj Mahal in Agra.

Enjoying my day of rest with my wife at the Taj Mahal in Agra.

The quality of water in India is poor with intermittent supplies such that many people pump water as quickly as possible into holding tanks when it is available. De-pressurising the municipal mains allows contamination which is why the water quality is poor.

The commercialised ShowerPowerBooster uses high tech flow switches which necessitates the provision of water free of particulate matter and as such this is barrier to wide sales of the automatic pump in India at present. The other issue is that many electric water heaters exist which are incredibly inefficient. Both problems can be solved by technical advancement and in November 2014, I successfully tested a prototype flow switch which overcomes the issue of particulate matter in water. Low energy pumping and solar thermal advancements in my current R&D portfolio means that I will look at the market again in 2016.

We evaluated factories we will work with in manufacturing a version of the pump in India for India on the basis of:-

Quality Control
Ability to fit in with the Business Model we Envisage
Workers Conditions and Equality.

In the meantime I have wonderful memories of India:-

17th March 2014 – Travel To Delhi

18th March 2014 – Delhi

19th March 2014 – Delhi & Gurgaon

20th March 2014 – Sadar Bazare

21st March 2014 – Delhi & Agra

22nd March 2014 – Agra

23rd March – Agra – Delhi – Ahamdabad

24th March 2014 – Ahmadabad

25th March – Ahamdabad – Jamanger

26th March Jamanger

27th March Jamnagar to Mumbia

28th March – Mumbia

29th March – Mumbia & Home